I think, write, and teach as a proud member of the Marketing Department at the University of Arizona.

 

I think about what makes things funny, what makes things cool, and what helps people reach their goals.

 

I write about these ideas in academic journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Personality & Social Psychology, and Psychological Science.

 

I teach consumer behavior (enthusiastically), digital marketing (reluctantly), and writing (experimentally).

 

In my spare time, I write and perform songs about townies and the boys and girls who party with them.
 

​